Revisiting Quick Response (QR) Code Technology: Corporate Perspectives

IF 0.7 4区管理学 Q3 COMMUNICATION

International Journal of Mobile Communications Pub Date : 2019-09-02 DOI:10.1504/IJMC.2019.10015897

Sandipan S. Sen, Richard A. Rocco, S. Ranganathan, J. Brooks

引用次数: 1

Abstract

Quick response code (QRC) technology is facing various impediments to its adoption and usage. It has an uncertain future amidst an evolving landscape of technology and social tools available to companies. This study examines QRC's utilising marketing executives to gain current insights on its present use as well as future direction. A mixed methods survey was used to capture qualitative and quantitative responses from corporate marketing executive perspectives about QRC. Executives view QR codes primarily as a technology to increase both strategic advantage and communication advantage with customers. The findings suggest QRC will evolve as an important technology to support future corporate marketing and sales efforts.

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重新审视快速响应（QR）码技术：企业视角

快速响应码（QRC）技术在采用和使用方面面临着各种障碍。在公司可用的技术和社交工具不断发展的背景下，它的未来充满了不确定性。这项研究考察了QRC利用营销主管来获得对其当前用途和未来方向的当前见解。采用混合方法进行调查，从企业营销主管的角度获取对QRC的定性和定量反应。高管们主要将二维码视为一种提高战略优势和与客户沟通优势的技术。研究结果表明，QRC将成为支持未来企业营销和销售工作的重要技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Mobile Communications COMMUNICATION-

自引率

12.50%

发文量

期刊介绍： The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.