A history-based framework of servitization and deservitization

IF 7.1 2区管理学 Q1 MANAGEMENT

International Journal of Operations & Production Management Pub Date : 2021-07-22 DOI:10.1108/IJOPM-08-2020-0528

Emanuel Gomes, David W. Lehman, Ferran Vendrell-Herrero, Oscar F. Bustinza

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引用次数: 18

Abstract

PurposeThe purpose of this study is to develop a history-based framework of servitization and deservitization.Design/methodology/approachThe study draws on three history-based management theories, i.e. industry lifecycle, strategic pivoting and strategy restoration, to develop a conceptual framework of how servitization and deservitization pivots influence firm performance in different stages of the industry lifecycle. A series of examples involving configurations and reconfigurations in production illustrate the theoretical propositions.FindingsThe proposed framework predicts that servitization pivots positively influence firm performance in the ferment phase, but this effect gradually diminishes as industries advance into transition and mature phases. In contrast, the framework predicts that deservitization pivots negatively influence firm performance in the ferment phase; this effect, too, becomes negligible in the transition phase but positive in the mature phase. Moreover, the proposed framework predicts that deservitization pivoting outperforms servitization pivoting in mature servitized industries to the extent that such pivots are restorative in nature, thereby suggesting that deservitization may represent a strategic opportunity for firms in mature industries.Originality/valueThis study highlights the role of history-based management theories in enhancing our understanding of servitization and deservitization.

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基于历史的服务化和非服务化框架

本研究的目的是建立一个基于历史的服务化与沙漠化框架。设计/方法/途径本研究借鉴了三种基于历史的管理理论，即行业生命周期、战略枢纽和战略恢复，以建立一个概念性框架，说明服务化和服务化枢纽在行业生命周期的不同阶段如何影响企业绩效。一系列涉及生产中的配置和再配置的例子说明了这些理论命题。研究发现:该框架预测，服务化支点在发酵阶段对企业绩效有积极影响，但随着行业进入转型和成熟阶段，这种影响逐渐减弱。相反，该框架预测，在发酵阶段，deserviization枢轴会对企业绩效产生负面影响;这种影响在过渡阶段也变得可以忽略不计，但在成熟阶段则是积极的。此外，所提出的框架预测，在成熟的服务化行业中，服务化转型在某种程度上优于服务化转型，因为这种转型在本质上是恢复性的，从而表明服务化可能代表着成熟行业企业的战略机遇。原创性/价值本研究强调了基于历史的管理理论在增进我们对服务化和deservization的理解方面的作用。

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来源期刊

International Journal of Operations & Production Management MANAGEMENT-

CiteScore

13.30

自引率

17.20%

发文量

期刊介绍： The mission of the International Journal of Operations & Production Management (IJOPM) is to publish cutting-edge, innovative research with the potential to significantly advance the field of Operations and Supply Chain Management, both in theory and practice. Drawing on experiences from manufacturing and service sectors, in both private and public contexts, the journal has earned widespread respect in this complex and increasingly vital area of business management. Methodologically, IJOPM encompasses a broad spectrum of empirically-based inquiry using suitable research frameworks, as long as they offer generic insights of substantial value to operations and supply chain management. While the journal does not categorically exclude specific empirical methodologies, it does not accept purely mathematical modeling pieces. Regardless of the chosen mode of inquiry or methods employed, the key criteria are appropriateness of methodology, clarity in the study's execution, and rigor in the application of methods. It's important to note that any contribution should explicitly contribute to theory. The journal actively encourages the use of mixed methods where appropriate and valuable for generating research insights.