MICE Tourism Policy and Strategy Responses in Managing the Impact of COVID-19 Pandemic

Q2 Social Sciences

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI:10.46222/ajhtl.19770720.206

R. J. Lekgau, T. Tichaawa

引用次数: 6

Abstract

The current study explores the policy and strategy responses deployed by South African MICE (meetings, incentives, conferences, and exhibition) tourism governing bodies and industry associations in managing the impact of COVID-19 on the industry. Following a qualitative approach, interviews were held with representatives of the MICE sector, including industry, association, and government representatives. The results show that while financial assistance had been the initial policy response, the inconsistencies with the temporary relief funds (TERS) had been a challenge for members of the MICE industry. Also, the MICE tourism bodies had to realign their key policies to the industry's transition to virtual and hybrid events. Further, transformation within MICE tourism has been a central focus in rebuilding tourism post-COVID-19. The current study illustrates both the short-term and long-term tourism policy and strategy responses, which had moved from mitigation to resilience building.

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管理COVID-19大流行影响的会展旅游政策和战略应对

本研究探讨了南非MICE（会议、激励措施、会议和展览）旅游管理机构和行业协会在管理新冠肺炎对行业的影响方面所采取的政策和战略应对措施。采用定性方法，对会展业代表进行了访谈，包括行业、协会和政府代表。结果表明，虽然财政援助是最初的政策回应，但与临时救济基金（TERS）的不一致一直是会展业成员面临的挑战。此外，会展旅游机构必须重新调整其关键政策，以适应行业向虚拟和混合活动的过渡。此外，会展旅游业的转型一直是COVID-19后重建旅游业的中心焦点。目前的研究说明了短期和长期的旅游政策和战略应对措施，这些政策和战略已经从缓解转向了恢复力建设。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.