Contextual engagement in event visitors’ experience and satisfaction

IF 3.1 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Scandinavian Journal of Hospitality and Tourism Pub Date : 2021-05-21 DOI:10.1080/15022250.2021.1927829

Ove Oklevik, G. Kwiatkowski, H. Preuss, A. Kurdyś-Kujawska

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引用次数: 3

Abstract

ABSTRACT This paper aims to advance the understanding of the experience-satisfaction relationship and the impact of the event context on such a relationship. In particular, there is an interplay between four dimensions of experience (i.e. affective, cognitive, physical, and novel) and satisfaction. The current study builds upon a primary dataset consisting of 1599 responses obtained from visitors attending two leisure activities, namely, a sport event and a music festival in Norway. The results show that the four experience dimensions’ direct effects on satisfaction differ between the two types of activities. The impact of affective engagement on satisfaction is significantly higher at the music festival than at the sport event, and the impact of cognitive engagement on satisfaction is significant at the sport event but not at the music festival. This paper highlights the importance of carefully managing events and festival engagement profiles to improve visitor satisfaction. Furthermore, it contributes to the literature by showing that the values assigned by respondents to cognitive, physical, and novel engagement differ significantly between sport events and music festivals and are contextually dependent.

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活动参观者体验和满意度的语境参与

摘要本文旨在促进对体验-满意度关系的理解，以及事件情境对这种关系的影响。特别是，体验的四个维度(即情感、认知、身体和新奇)与满意度之间存在相互作用。目前的研究建立在一个主要数据集的基础上，该数据集由参加两项休闲活动(即挪威的体育赛事和音乐节)的游客获得的1599个回复组成。结果表明，四个体验维度对两类活动满意度的直接影响存在差异。情感投入对满意度的影响在音乐节上显著高于体育赛事，认知投入对满意度的影响在体育赛事上显著，而在音乐节上不显著。本文强调了精心管理活动和节日参与概况以提高游客满意度的重要性。此外，该研究还表明，受访者对体育赛事和音乐节的认知、身体和新奇参与的评价存在显著差异，并且与情境相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Scandinavian Journal of Hospitality and Tourism Multiple-

CiteScore

7.90

自引率

8.30%

发文量

期刊介绍： Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.