{"title":"Is Hearing Really Believing?","authors":"Franziska Gaiser, S. Utz","doi":"10.1027/1864-1105/a000384","DOIUrl":null,"url":null,"abstract":"Abstract: Smart speakers are becoming popular all over the world and offer an alternative to conventional web search. We conducted two experiments to investigate whether different message modalities affect credibility perceptions, which role sponsor credibility and message accuracy play, and if this role differs in the two modalities. Based on the MAIN Model by Sundar (2008) , we assumed that modality, that is, whether the information is given textually or aurally, can affect credibility assessments. To investigate this, two online experiments with a 2 (modality: smart speaker/search engine) × 2 (message accuracy: high/low) ×3 (sponsor credibility: high/low/none) mixed factorial design were conducted ( n = 399 and 398). Information presented by the voice of a smart speaker was generally perceived as more credible. Results further showed that no source attribution and low message accuracy affected message credibility less in the auditive than in the textual modality, especially for participants with less topic involvement. With this, we gained valuable insights into the role of smart speakers for information search and potential downsides of this usage.","PeriodicalId":46730,"journal":{"name":"Journal of Media Psychology-Theories Methods and Applications","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Psychology-Theories Methods and Applications","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1027/1864-1105/a000384","RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract: Smart speakers are becoming popular all over the world and offer an alternative to conventional web search. We conducted two experiments to investigate whether different message modalities affect credibility perceptions, which role sponsor credibility and message accuracy play, and if this role differs in the two modalities. Based on the MAIN Model by Sundar (2008) , we assumed that modality, that is, whether the information is given textually or aurally, can affect credibility assessments. To investigate this, two online experiments with a 2 (modality: smart speaker/search engine) × 2 (message accuracy: high/low) ×3 (sponsor credibility: high/low/none) mixed factorial design were conducted ( n = 399 and 398). Information presented by the voice of a smart speaker was generally perceived as more credible. Results further showed that no source attribution and low message accuracy affected message credibility less in the auditive than in the textual modality, especially for participants with less topic involvement. With this, we gained valuable insights into the role of smart speakers for information search and potential downsides of this usage.
期刊介绍:
Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.