The Sagan Effect and Scientists’ Public Outreach Participation in China: Multilayered Roles of Social Norms and Rewards

IF 4.1 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2022-12-13 DOI:10.1177/10755470221143077

Anfan Chen, Xing Zhang, Jianbin Jin

引用次数: 0

Abstract

In this study, we investigate public outreach participation among Chinese scientists through a multiple mediation model. Factors related to the Sagan effect—negative experiences and negative personal norms—are examined as potential predictors and/or mediators. Based on a national survey of 8,533 scientists, we validate the Sagan effect triggered by their negative experiences, which indirectly inhibit their outreach participation intentions through negative personal norms. Moreover, positive social norms and rewards play multilayered roles in mitigating the Sagan effect and improving such intentions. This study provides a more comprehensive examination of the underlying mechanisms behind scientists’ willingness to engage with the public.

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萨根效应与中国科学家的公众外展参与:社会规范和奖励的多层次作用

在这项研究中，我们通过多重中介模型调查了中国科学家的公众外联参与。与萨根效应相关的因素——负面经历和负面个人规范——被视为潜在的预测因素和/或中介因素。基于对8533名科学家的全国性调查，我们验证了他们的负面经历引发的萨根效应，该效应通过负面的个人规范间接抑制了他们的外展参与意愿。此外，积极的社会规范和奖励在缓解萨根效应和改善这种意图方面发挥着多层面的作用。这项研究对科学家愿意与公众接触背后的潜在机制进行了更全面的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.