Lessons from the fastest Brazilian unicorn

IF 3 Q2 MANAGEMENT
A. L. B. Damasceno, Cristiano Morini, Gean Lucas Pannellini
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引用次数: 4

Abstract

PurposeThe purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest.Design/methodology/approachAfter the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews conducted in the case study. Saturation point combined with the independent and in-depth analysis of the researchers is used to achieve internal and external validity. The primary data collected underwent an analytical approach, followed by a resource-based view (RBV). RBV does not deal with time. There is a gap in the literature and an opportunity here: to analyze the fastest company to become a unicorn under the RBV lens.FindingsThe case reveals that value can be found in traditional sectors, as is the case of the real estate sector. This is a case of a company in the direct home-buying space.Practical implicationsThe contribution of this paper is both practical, with the seven lessons, and theoretical. Resources allocated to a specific context in a specific geographic region shift the attention away from the absolute value of resources to the timing of aggregating them. Thus, the contribution accounting for time is new to the RBV.Originality/valueThe originality lies in the analysis of the dynamics of digital businesses with exponential growth.
从最快的巴西独角兽身上学到的经验
本文的目的是分析为什么巴西一家数字创业公司最快达到独角兽地位的过程。在文献综述之后,作者进行了包含13个问题的调查问卷,在案例研究中进行了18次深度访谈。采用饱和点结合研究者独立深入的分析来实现内部效度和外部效度。收集到的原始数据进行了分析,然后进行了资源基础视图(RBV)。RBV不处理时间。这里有一个文献空白和一个机会:在RBV的镜头下分析最快成为独角兽的公司。研究结果:该案例表明,在传统行业中可以发现价值,房地产行业也是如此。这是一家公司在直接购房领域的案例。实践意义本文的贡献既有实践意义,也有理论意义。分配给特定地理区域的特定环境的资源将注意力从资源的绝对价值转移到聚合资源的时间。因此,计算时间的贡献对RBV来说是新的。原创性/价值原创性在于对呈指数增长的数字业务的动态分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
0.00%
发文量
17
审稿时长
30 weeks
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