发布求助
文献互助 智能选刊 最新文献

Brands in eSports – generational cohorts, value congruence and media engagement as antecedents of brand sustainability

IF 0.6 Q4 BUSINESS
Journal of Media Business Studies Pub Date : 2023-06-22 DOI:10.1080/16522354.2023.2225298
Bastian Kordyaka, Björn Kruse, Björn Niehaves
{"title":"Brands in eSports – generational cohorts, value congruence and media engagement as antecedents of brand sustainability","authors":"Bastian Kordyaka, Björn Kruse, Björn Niehaves","doi":"10.1080/16522354.2023.2225298","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"1 1","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/16522354.2023.2225298","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
分享
查看原文 本刊更多论文
电子竞技中的品牌——世代同侪、价值一致性和媒体参与作为品牌可持续性的先决条件
本文章由计算机程序翻译，如有差异，请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Journal of Media Business Studies
Journal of Media Business Studies BUSINESS-
CiteScore
4.00
自引率
7.70%
发文量
10
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信