Redes sociais e paisagem da destinação turística: fotografias online na construção da imagem da cidade

Abstract

Tourist activity has the landscapes among its main attractions. Photographic records as fragments of reality are products of a look to aspects of the landscape and mediate the process of signification. New ways to record and share the tourist experience through produced digital photos and shared on-line has meant the expansion of this effect, and moreover has enabled new types of appropriation, interaction and so new forms of creation the space. This study aims to investigate possible influences of your online photos at image of tourist destinations, as from Balneario Camboriu (SC). The methodology includes a quantitative stage – quantity and location of the photos – and a qualitative – photos and comments submitted to the semiotic approach of content analysis. The concentration of on-line photos in seashore areas and the predominance of natural elements as central arguments, associated with positive emotions, stand out among the results.