Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions

IF 3.3 Q2 BUSINESS

Journal of Global Fashion Marketing Pub Date : 2021-03-26 DOI:10.1080/20932685.2021.1893782

Saheli Goswami, Gargi Bhaduri

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引用次数: 4

Abstract

ABSTRACT Perceived corporate hypocrisy, a perception of corporations claiming to have a virtuous character that they do not really possess, is a growing concern for US businesses. The purpose of this study was to investigate the impact of retail employees’ perceived corporate hypocrisy (PCH) related to corporations’ moral responsibility efforts on their work-related behaviors, namely turnover intentions, mediated by their lack of trust and poor attitude towards the corporation. An online self-reported survey was conducted using 520 adult US retail employees. The study results revealed that PCH positively impacted employee turnover intention, participants’ lack of trust in the corporation as well their less favorable attitude towards the same. Also, both lack of trust and less favorable attitude mediated the relation between PCH and turnover intention. The study provides implications for corporations and indicates that given employees are irreplaceable resources to the corporation and can act as creators of competitive advantages, it is essential that corporations take initiatives to align their moral values with those of their employees or risk losing them.

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调查企业伪善感知对离职意向的直接和间接影响

人们认为企业虚伪，即企业声称自己具有高尚品质，但实际上并不具备这种品质，这是美国企业日益关注的问题。本研究的目的是探讨零售员工对企业缺乏信任和不良态度所介导的与企业道德责任努力相关的企业伪善感(PCH)对其工作行为即离职意向的影响。一项在线自我报告调查对520名美国成年零售员工进行了调查。研究结果显示，PCH正向影响员工离职意向、参与者对企业的信任缺失以及对企业的不友好态度。此外，信任缺失和不良态度在PCH与离职倾向的关系中起中介作用。该研究为企业提供了启示，并指出鉴于员工是企业不可替代的资源，可以作为竞争优势的创造者，企业必须主动采取行动，使他们的道德价值观与员工的道德价值观保持一致，否则就有可能失去他们。

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来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.