Market research for small businesses: A “real world” perspective

IF 0.8 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Business & Finance Librarianship Pub Date : 2021-09-29 DOI:10.1080/08963568.2021.1982566

K. Wu

引用次数: 0

Abstract

Abstract SCORE plays an essential role in supporting predominantly new small business entrepreneurs with limited resources. This article shares findings from in-depth interviews with SCORE mentors on how they advised clients on doing market research, their strategies and recommended resources on popular topics, and the perceived challenges their clients faced. Academic librarians can take advantage of opportunities identified in the study to build a robust relationship with SCORE, as well as leveraging SCORE methods and resources in their core reference and instruction work with students.

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小企业的市场研究:一个“真实世界”的视角

摘要SCORE在支持资源有限的新兴小企业企业家方面发挥着重要作用。本文分享了对SCORE导师的深入采访结果，内容包括他们如何为客户提供市场研究建议，他们在热门话题上的策略和推荐资源，以及他们的客户所面临的挑战。学术图书馆员可以利用研究中发现的机会，与SCORE建立牢固的关系，并在与学生的核心参考和指导工作中利用SCORE的方法和资源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business & Finance Librarianship INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

1.90

自引率

23.10%

发文量

期刊介绍： The Journal of Business & Finance Librarianship is an innovative quarterly journal that provides you with useful articles about the creation, organization, dissemination, retrieval, and use of business information. This refereed journal covers the business information needs of special libraries, academic libraries, and public libraries, as well as information services and centers outside of the traditional library setting. You"ll find that the journal is international in scope, reflecting the multinational and international scope of the business community today. The immediate focus of the journal is practice-oriented articles, but it also provides an outlet for new empirical studies on business librarianship and business information.