The Paradoxes of Modern Culture (Interaction Dynamics of Collective-Individual and Individual-Collective One)

Abstract

Purpose of the research. The article highlights the relationship between collective-individual creativity, which is a catalyst for long-standing traditions of human memory, and individual-collective, aimed at extensive innovation – the first inversion with a tendency to establish “accentuated” self, to innovation with positive and negative consequences. The research methodology is based on art studies, sociological research of modern scientists and sociological expedition data of the author of the article. The scientific novelty of the research is that was destined to give impetus to passive matter and to influence the fate of the world more and more actively. In search of counteracting the standard of today's urbanization, it is not accidental to actively turn to the folklore of the peoples of the world, to the poetic, musical richness of rites and customs. In the collective-individual creativity there are contradictions from the moment of its involvement in secondary forms of representation. Conclusions. The mechanisms of fixation applied to folk art violate its genetic authenticity. Where spontaneous forms of folklore are completely supplanted by fixed ones, it essentially ceases to exist as authentic with its inherent structural nuances of genetic reproduction, which affect primarily its variable-modal nature. The process of reducing these nuances is accelerated if it is overused in the media system – on radio, television, and at gala concerts. Optimistic “voting” will result in irreparable losses – trampling and destruction of “folklore humus”, mixing local features of the folklore of the peoples of the world, systematically involved in “gala-cheerfulness”, and “doping” of its development, similar to littering the earth with “fertilizers” irreversible loss of the original genetic properties of folklore, all that is the most valuable achievement of national traditions. The situation is reflected in modern reality, environmental problems and cultural paradoxes, the idea of preserving everything achieved over the centuries, reviewing the extreme challenges that must be faced by rational ideas and action against irrational perversions leading to the loss of basic laws of ethics, morality, interfaith and international wars to complete chaos in life and culture.