Exploring the Giving Strategies, Opportunities, and Challenges of Corporate Foundations in Ghana

IF 2.1 Q3 BUSINESS

Journal of African Business Pub Date : 2022-09-02 DOI:10.1080/15228916.2022.2117925

D. B. Osei, I. Alagidede

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引用次数: 0

Abstract

ABSTRACT While studies on corporate philanthropy have blossomed in recent times, little is known empirically about its practice formalized through foundations. Drawing on semi-structured interviews with seven corporate foundations, this paper explored the giving strategies, opportunities, and challenges of corporate foundations in Ghana. Our findings based on thematic analysis revealed that corporate foundations rely on a combination of strategies (request, media-lead, adoption, and contest) to identify potential beneficiaries and implement their giving programs. Further evidence indicates that giving of corporate foundations presents opportunities to the foundations themselves (serve society, get partnership offers from other companies, and obtain goodwill from the public) and their parent companies (indirect business and advertising opportunities). Nonetheless, corporate foundation giving is constrained by insufficient funding, lack of support from stakeholders, managing expectations of individuals, poor maintenance culture, and cultural rites. The findings have implications for practitioners as it present insights that could serve as a model to guide new entrants into the corporate foundation landscape of developing economies. In addition, the findings could assist the development of government interventions necessary to foster more formalized corporate giving.

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探索加纳企业基金会的捐赠策略、机会和挑战

近年来，关于企业慈善事业的研究如火如荼，但从实证的角度来看，通过基金会进行的慈善实践却鲜为人知。通过对七家企业基金会的半结构化访谈，本文探讨了加纳企业基金会的捐赠策略、机遇和挑战。我们基于主题分析的研究结果显示，企业基金会依靠多种策略(请求、媒体引导、采用和竞赛)来确定潜在的受益者并实施他们的捐赠计划。进一步的证据表明，企业基金会的捐赠给基金会本身(服务社会，获得其他公司的合作机会，获得公众的好感)和母公司(间接的商业和广告机会)提供了机会。然而，企业基金会的捐赠受到资金不足、缺乏利益相关者的支持、个人的管理期望、不良的维护文化和文化习俗等因素的制约。研究结果对从业人员具有启示意义，因为它提供的见解可以作为一个模型，指导新进入者进入发展中经济体的企业基金会景观。此外，研究结果还有助于制定必要的政府干预措施，以促进更正式的企业捐赠。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of African Business BUSINESS-

CiteScore

4.60

自引率

10.50%

发文量

期刊介绍： Journal of African Business is the official journal of the Academy of African Business and Development, the largest network of professionals committed to advancement of business development in African nations. JAB strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business. Regardless of the research context, tradition, approach, or philosophy, manuscripts submitted to JAB must demonstrate that the topics investigated are important to the understanding of business practices and the advancement of business knowledge in or with Africa. Particularly, JAB welcomes qualitative and quantitative research papers. JAB is not, however, limited to African-based empirical studies. It searches for various contributions, including those based on countries outside Africa that address issues relevant to African business. Targeted toward academics, policymakers, consultants, and executives, JAB features the latest theoretical developments and cutting-edge research that challenge established beliefs and paradigms and offer alternative ways to cope with the endless change in the business world. Covered areas: Accounting; Agribusiness Management and Policy; Business Law; Economics and Development Policy; Entrepreneurship and Family Business; Finance; Global Business; Human Resource Management; Information and Communications Technology (ICT); Labor Relations; Marketing; Management Information Systems (MIS); Non-Profit Management; Operations and Supply Chain Management; Organizational Behavior and Theory; Organizational Development; Service Management; Small Business Management; Social Responsibility and Ethics; Strategic Management Policy; Technology and Innovation Management; Tourism and Hospitality Management; Transportation and Logistics