Corporate Social Responsibility Program in Ecotourism Development of Mempawah Mangrove Park

Agum Gumilang, E. Dolorosa, D. Kurniati
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Abstract

Mangrove ecotourism has various functions and benefits. It also plays an important role in human life environmentally, socially, culturally, and economically. In maintaining the coastal ecosystem of mangrove forests through the development of Mempawah Mangrove Park ecotourism, Mempawah Regency is inseparable from the involvement of Corporate Social Responsibility Program carried out by several companies. This research aimed to formulate priority criteria and optimal alternatives for the Corporate Social Responsibility Program in developing Mempawah Mangrove Park ecotourism in Mempawah Regency. 38 respondents were taken by purposive sampling. This study used qualitative descriptive analysis, namely Analysis Hierarchy Process (AHP) using Expert Choice 11 Software. The results showed that the main priority of the Corporate Social Responsibility program in developing Mempawah Mangrove Park ecotourism was the social and cultural aspects. The second priority is environmental aspect, the third is education aspect, and the last is economic aspect. The top alternative priority in corporate social responsibility program in the development of Mempawah Mangrove Park ecotourism is to attract visitors. The second alternative priority is the mangrove ecotourism conservation program, the third is the knowledge transfer about mangroves to visitors and the community around Mempawah Mangrove Park ecotourism, and the last is for community welfare.
孟帕华红树林公园生态旅游发展中的企业社会责任项目
红树林生态旅游具有多种功能和效益。它在人类生活的环境、社会、文化和经济方面也发挥着重要作用。通过开发Mempawah红树林公园生态旅游来维护红树林的沿海生态系统,MempawahRegency与多家公司实施的企业社会责任计划密不可分。本研究旨在为企业社会责任计划制定优先标准和最佳替代方案,以发展Mempawah Regency的MempawahMangrovePark生态旅游。38名受访者采用有目的的抽样方式。本研究采用了定性描述性分析,即使用专家选择11软件的层次分析法。结果表明,企业社会责任计划在开发Mempawah红树林公园生态旅游中的主要优先事项是社会和文化方面。第二个优先事项是环境方面,第三个是教育方面,最后一个是经济方面。Mempawah红树林公园生态旅游开发中的企业社会责任计划的首要任务是吸引游客。第二个备选优先事项是红树林生态旅游保护计划,第三个是向游客和Mempawah红树林公园生态旅游周围的社区传授有关红树林的知识,最后一个是社区福利。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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