Moral framing and information virality in social movements: A case study of #HongKongPoliceBrutality

IF 3.1 2区文学 Q1 COMMUNICATION

Communication Monographs Pub Date : 2021-04-27 DOI:10.1080/03637751.2021.1918735

Rong Wang, Wenlin Liu

引用次数: 14

Abstract

ABSTRACT Guided by moral foundation theory and information virality theory, this study explored how moral framing, operationalized as the use of one of the five moral dimensions in tweets (i.e., care, fairness, loyalty, authority, and sanctity), is related to virality of social movement messages. It offered a case study of the 2019 Hong Kong protests by analyzing Twitter data collected using #HongKongPoliceBrutality. Results demonstrated that care framing promotes message virality, indicated by the likelihood of getting retweeted and favorited. However, the use of the fairness or authority frame decreased virality. Results indicated that the supporters of the movement were more likely to be triggered by non-political messages. The effect of moral framing on information virality was contingent upon the audience.

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社会运动中的道德框架和信息病毒式传播:以#香港警察暴行为例

摘要在道德基础理论和信息病毒性理论的指导下，本研究探讨了道德框架如何与社会运动信息的病毒性相关，道德框架可操作为推文中五个道德维度之一（即关怀、公平、忠诚、权威和神圣）的使用。它通过分析使用#HongKongPolicieBrutility收集的推特数据，对2019年香港抗议活动进行了案例研究。研究结果表明，通过被转发和喜爱的可能性，护理框架可以促进信息的病毒性。然而，公平或权威框架的使用降低了病毒性。结果表明，该运动的支持者更有可能受到非政治信息的影响。道德框架对信息病毒性的影响取决于受众。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Monographs COMMUNICATION-

CiteScore

5.40

自引率

0.00%

发文量

期刊介绍： Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.