The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo

Abstract

Social media is a medium that was created to facilitate social interaction that is interactive or two-way. Social media is based on internet technology that changes the pattern of information dissemination from a previously one-to-many audience. The purpose of this study is to provide knowledge about how effective social media instagram as an effort to improve the quality of public services in the COVID-19 pandemic. The research method used was qualitative by analyzing content based on discourse analysis. The data source was taken from KPP Pratama Ponorogo by analyzing the content on instagram social media accounts. The result in this study is that every institution or government agency that has social media such as Instagram on KPP Pratama Ponorogo must pay attention to service quality measuring indicators, so that in its implementation in the midst of the COVID-19 pandemic can run effectively and efficiently.