Risk perceptions and behavioral intentions of wildlife tourists during the COVID-19 pandemic in China

IF 2.4 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Ecotourism Pub Date : 2021-07-29 DOI:10.1080/14724049.2021.1955894

Linlin Xu, L. Cong, G. Wall, Hu Yu

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引用次数: 10

Abstract

ABSTRACT The COVID-19 pandemic is having a huge impact on global tourism, including wildlife tourism. Based on the Theory of Planned Behavior (TPB), risk perceptions of wildlife tourism are explored and a structural equation model is created of the influence of COVID-19 on tourists’ behavioral intentions in China. A total of 677 quantitative surveys were obtained in April and May 2020. The results indicate that attitude, subjective norms and perceived behavioral control all have predominantly significant positive effects on behavioral intentions regarding tourism and protective behavior. In addition, approximately 70% of respondents considered the COVID-19 pandemic had increased their perceptions of risk and weakened their behavioral intentions regarding wildlife tourism and animal protection. This study contributes to the literature on wildlife tourism in the context of the COVID-19 pandemic and provides timely practical insights into guidelines for the wildlife tourism industry, as well as safety precautions.

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新冠肺炎疫情期间中国野生动物游客的风险认知与行为意愿

摘要新冠肺炎疫情对包括野生动物旅游在内的全球旅游业产生了巨大影响。基于计划行为理论，探讨了中国野生动物旅游的风险认知，建立了新冠肺炎对旅游者行为意向影响的结构方程模型。2020年4月和5月共进行了677次定量调查。结果表明，态度、主观规范和感知行为控制对旅游行为意向和保护行为都有显著的正向影响。此外，约70%的受访者认为新冠肺炎大流行增加了他们对风险的认知，削弱了他们对野生动物旅游和动物保护的行为意图。这项研究为新冠肺炎大流行背景下的野生动物旅游文献做出了贡献，并为野生动物旅游业的指导方针以及安全预防措施提供了及时的实用见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Ecotourism Social Sciences-Geography, Planning and Development

CiteScore

6.40

自引率

12.50%

发文量

期刊介绍： The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.