A study of sport event restaurant quality (SeRQ): A case of collegiate football games

Abstract

Abstract Sports and their related activities have been ascribed into a new category, “sporting event tourism” where the motivation for traveling is to have a special experience through attending sport events. This study aims to propose a theoretical model, empirically validate the proposed sport event restaurant quality (SeRQ) model, and provide practical insight of tourists and their behavior at a sporting event. The findings will help restaurant managers to understand the tourists they serve and improve their performance.