Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2017-01-02 DOI:10.1080/08997764.2017.1281818

Dominik Schreyer, Sascha L. Schmidt, B. Torgler

引用次数: 18

Abstract

ABSTRACT This article adopts a comprehensive 2-step approach to dissolve recent confusion regarding the role of game outcome uncertainty in the TV demand for international team sports. Analyzing the German TV demand for 457 international football games broadcasted during 6 Fédération Internationale de Football Association World Cups and 5 Union des Associations Européennes de Football European Championships and 287 international games played by the Germany national football team, this study reveals that solely the demand for friendly games is affected by increasing uncertainty regarding the expected game outcomes.

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比赛结果的不确定性与国际足球比赛的需求:来自德国电视市场的证据

摘要本文采用了一种全面的两步方法来解决最近关于比赛结果不确定性在国际团队体育电视需求中的作用的困惑。分析了德国对6届国际足球协会世界杯和5届欧洲足球协会联盟欧洲锦标赛期间播出的457场国际足球比赛和德国国家足球队287场国际比赛的电视需求，这项研究表明，对友谊赛的需求只会受到预期比赛结果不确定性增加的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.