Heritage tourism and terrorism: media coverage of the destruction and rebuilding of Jahanabad Seated Buddha in Pakistan

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Heritage Tourism Pub Date : 2023-03-02 DOI:10.1080/1743873X.2023.2181701

Farhad Nazir, A. Caldeira, C. Seabra

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Abstract

ABSTRACT This paper scrutinizes the media coverage regarding Jahanabad Seated Buddhist statue, in Pakistan, considering both its destruction in 2007 and the subsequent restoration campaign, using content analysis of audio-visual and textual news. Based on 41 online news archives (broadcast on national, regional, and global news outlets), the findings unravel the marginalized narratives of the local community. Digitally mediated community activism appeared as a significant dimension amidst both the destruction and rebuilding periods. Concomitantly, antithetical to the grammar of violence disseminated by radicals, the grammar of compassion emerged. Also based on the content analysis, we found that the tourism value of this heritage asset contributed to its safeguarding and rebuilding. The interplay of these aspects promotes, in a certain way, Jahanabad Seated Buddhist statue as a second-chance tourism site, in in-situ and ex-situ forms. This study offers relevant theoretical, institutional, and managerial implications regarding the site under analysis and other threatened heritage sites.

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遗产旅游与恐怖主义：媒体对巴基斯坦Jahanabad坐佛被毁和重建的报道

本文对巴基斯坦贾哈纳巴德坐像的媒体报道进行了详细分析，考虑了其在2007年的破坏和随后的修复运动，使用了视听和文本新闻的内容分析。基于41个在线新闻档案(在国家、地区和全球新闻媒体上播出)，研究结果揭示了当地社区被边缘化的叙述。数字媒介的社区行动主义在破坏和重建期间都是一个重要的维度。与此同时，与激进分子传播的暴力语法相反，同情语法出现了。在内容分析的基础上，我们发现该遗产的旅游价值有助于其保护和重建。这些方面的相互作用在某种程度上促进了贾哈纳巴德坐像作为原位和非原位形式的第二次旅游景点。本研究对被分析的遗址和其他受威胁的遗址提供了相关的理论、制度和管理意义。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.