Reinvenção dos mercados da agricultura familiar no Brasil: a novidade dos sites e plataformas digitais de comercialização em tempos de Covid-19

Abstract

The objective of this article is to analyze the process of reinvention of the markets for Brazilian family farming during the COVID-19 pandemic, especially the (re)connections from websites and digital platforms for marketing food and products with urban consumers. To this end, an extensive survey of information was carried out with 38 initiatives distributed geographically in all regions of the country. The work shows that the new digital marketing channels of family farming in Brazil are strongly based on collective organizations, aim to build short local and regional chains and supply the population with fresh, agro-industrialized and ecological food with varying attributes of qualification.