Do Conservation Films Generate Support for Conservation? A Case Study Using Transportation Theory and Hidden Rivers

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2022-12-01 DOI:10.1177/10755470221141460

Bryan B. Bozeman, C. Condit, G. Grossman

引用次数: 1

Abstract

We conducted an experiment to determine whether a conservation film increased support for conservation and whether transportation and emotion were correlated with shifts in conservation support. Viewers of short and feature-length versions of the conservation film exhibited greater alignment with story-centric beliefs and conservation behavior interest than individuals who viewed a control film. Transportation was correlated with conservation belief alignment and behavior interest; emotion was correlated with behavior interest. This study indicates that even short conservation films can be engaging and persuasive and are potentially powerful tools for generating conservation support among audiences not previously aligned with this topic.

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保护电影能为保护提供支持吗？交通理论与暗河的个案研究

我们进行了一项实验，以确定保护膜是否增加了对保护的支持，以及运输和情绪是否与保护支持的转变相关。与观看对照电影的人相比，短片和长片的观众表现出更符合以故事为中心的信念和保护行为兴趣。运输与保护信念一致性和行为兴趣相关；情绪与行为兴趣相关。这项研究表明，即使是保护短片也可能具有吸引力和说服力，是在以前不认同这一主题的观众中获得保护支持的潜在有力工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.