Digital platforms and speed-based competition: The case of secondhand clothing

IF 0.8 Q4 BUSINESS

Recherche et Applications en Marketing-English Edition Pub Date : 2021-08-27 DOI:10.1177/20515707211028551

Elodie Juge, Anissa Pomiès, Isabelle Collin-Lachaud

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引用次数: 0

Abstract

Recent research studies have explored what digital platforms do as well as the behaviour they generate among users. This article builds on the existing literature by studying how P2P digital platforms are speeding up market activities and how this acceleration is shaping inter-user relationships. A qualitative ethnographic study was conducted on the secondhand clothing market from 2013 to 2020. Drawing on social acceleration theory, we show how the affordances of digital platforms encourage an acceleration in the pace of life, an acceleration in the renewal of items owned, and a technical acceleration across multiple domains. These accelerations are inciting speed-based competition between users, who must now be more responsive, more trend-conscious, and more savvy than others. The platforms also constitute a particular digital space that invites us to rethink the notion of alienation in various forms, specifically spatial and temporal alienation. In addition to these theoretical contributions, this research offers societal insights that will help users become more aware of the scale of their sped-up activities on digital platforms.

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数字平台和基于速度的竞争:以二手服装为例

最近的研究探索了数字平台的作用以及它们在用户中产生的行为。本文以现有文献为基础，研究P2P数字平台如何加速市场活动，以及这种加速如何塑造用户间关系。本文对2013 - 2020年的二手服装市场进行了定性民族志研究。利用社会加速理论，我们展示了数字平台的功能如何促进生活节奏的加快，拥有物品的更新速度的加快，以及跨多个领域的技术加速。这些加速正在激起用户之间基于速度的竞争，用户现在必须比其他人反应更快、更有潮流意识、更精明。这些平台也构成了一个特殊的数字空间，邀请我们重新思考各种形式的异化概念，特别是空间和时间的异化。除了这些理论贡献之外，这项研究还提供了社会见解，将帮助用户更加意识到他们在数字平台上加速活动的规模。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Recherche et Applications en Marketing-English Edition BUSINESS-

CiteScore

0.50

自引率

12.50%

发文量

期刊介绍： Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.