Sustainable Development—International Framework—Overview and Analysis in the Context of Forests and Forest Products—Competitiveness and Policy

Abstract

Green marketing in forest products (e.g., by certified forest products) can be done by forest certification while sustainable development may be seen as an opportunity in new markets. Innovations to meet customer needs in key markets have an effect on company competitiveness. The bioeconomy policy accounts very much for the sustainable use of biomass resources. Sustainable development can include certification and trade. Green approaches to accentuate sustainable development and stakeholder collaboration is key to an emerging bioeconomy. Customers as stakeholders are linked with sustainable development and green business entities during the policy making phase. Marketing and communication in the green business sector is essential for sustainable product development and offers new market opportunities. Likewise, strategy and policy are important to be competitive in the business environment. The Corporate Social Responsibility (CSR) philosophy is one strategy that can enhance competitiveness and trade in the bioeconomy market, and can also be a driver in marketing and sustainable development. This article is qualitative research based and covers research articles and literature found in key academic databases such as Proquest, Academic Search Complete [EBSCO], Agris, CAB Abstracts, SCOPUS [Elsevier], Web of Science [ISI] and Google Scholar and other internet sites). The bioeconomy means the use of renewable biological resources from land and sea, like crops, forests, fish, animals and micro-organisms to produce food, materials and energy (EU 2021). International and national policies of Green Economy definition can be found at the UN, Green Growth at the OECD and the Bioeconomy at the EU Web pages.