Self-decisions versus other-decisions in adventure tourism

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-01-02 DOI:10.1080/10548408.2022.2044973

Wuji Lin, Mimi Li, J. Lin, Jingyuan Lin

引用次数: 3

Abstract

ABSTRACT Adventure tourism has recently received growing attention. Researchers often consider tourists’ personal decisions in choosing tourism products. However, consumers do not always purchase such products solely for themselves; they occasionally decide for others as well. Yet little is known about the differences. Through behavioral experiments and eye-tracking technology, this study examines differences between self- and other-decisions in adventure tourism. Results show that participants tended to seek adventure in self-decisions and exhibited risk aversion in other-decisions. Overall, findings offer a theoretical basis and inspiration for the development and sale of adventure tourism products, tourism safety-related features, and other promotional attributes.

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探险旅游中的自我决策与他人决策

探险旅游最近受到越来越多的关注。研究人员在选择旅游产品时经常考虑游客的个人决定。然而，消费者并不总是仅仅为自己购买此类产品；他们偶尔也会替别人做决定。然而，人们对这些差异知之甚少。通过行为实验和眼动追踪技术，本研究考察了冒险旅游中自我决策和其他决策之间的差异。结果表明，参与者倾向于在自我决策中寻求冒险，并在其他决策中表现出风险厌恶。总体而言，研究结果为探险旅游产品的开发和销售、旅游安全相关功能以及其他促销属性提供了理论依据和启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.