{"title":"Effects of Brand Coolness on Purchasing Intention in Direct-to-Consumer E-Commerce Shopping: A Case from South Korea","authors":"Sungjoon Lee","doi":"10.5392/ijoc.2022.18.4.084","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":31343,"journal":{"name":"International Journal of Contents","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Contents","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5392/ijoc.2022.18.4.084","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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