Minority representation in the streaming era: An analysis of Jewish identity in competing subscription video on-demand platforms

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2023-02-09 DOI:10.1177/13678779231155507

M. Sienkiewicz, Michael L. Wayne

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引用次数: 1

Abstract

This article considers how three competing subscription video on-demand services (SVODs) – Jewzy, ChaiFlicks, and IZZY – attract American Jewish subscribers via content selection, platform design, and marketing rhetoric. Although these three SVODs offer similar catalogs, they nonetheless foreground distinct elements of Jewish life, history, and practice. This process of commercial framing, the paper argues, creates unique brand identities for the three services that align with three different approaches to the construction of American Jewish identity. The article goes on to show that these SVODs offer an opportunity to revisit core assumptions embedded within Jewish screen studies and minority screen representation studies more broadly. Minority identity on screen is most often studied through the interpretation of key instances of minority representation. These SVODs instead emphasize the dynamics of interpellation, as they hail viewers by appealing to limited, pre-constructed concepts of cultural identity while offering entire platforms worth of representations.

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流媒体时代的少数族裔代表性：对竞争订阅视频点播平台中犹太人身份的分析

本文探讨了三个相互竞争的订阅视频点播服务(svod)——Jewzy、ChaiFlicks和IZZY——如何通过内容选择、平台设计和营销手段吸引美国犹太用户。尽管这三个svod提供了类似的目录，但它们仍然突出了犹太人生活、历史和实践的不同元素。论文认为，这一商业框架的过程为这三种服务创造了独特的品牌身份，这些服务与构建美国犹太人身份的三种不同方法相一致。文章继续表明，这些svod提供了一个机会，可以更广泛地重新审视犹太屏幕研究和少数族裔屏幕代表性研究中的核心假设。银幕上的少数族裔身份通常是通过对少数族裔代表性的关键实例的解释来研究的。相反，这些svod强调质询的动态，因为它们通过吸引有限的、预先构建的文化身份概念来吸引观众，同时提供整个有价值的表现平台。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.