The effect of tourism live streaming information quality and source credibility on users’ continuous viewing intention: an application of elaboration likelihood model

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-03-04 DOI:10.1080/10941665.2023.2217954

Wenyuan Sang, Siyu Ji, Bo Pu, I. Phau

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引用次数: 0

Abstract

ABSTRACT Tourism live streaming has gradually come into the public's sight and become an important channel to entertain and obtain information. However, how to retain users is the focus of tourism live streaming stakeholders. Based on the elaboration likelihood model, this article developed an integrated relationship model between information quality, source credibility and users’ continuous viewing intention, with social and spatial presence as mediators and perceived stress as moderator. This research used empirical analysis through the questionnaire survey and structural equation model. The data showed that information quality and source credibility positively affect continuous viewing intention of tourism live streaming users. Social and spatial presence mediated the impact of information quality and source credibility on continuous viewing intention. Perceived stress negatively moderated the impact of information quality on continuous viewing intention. These findings provided theoretical and practical insights that can promote the development of live streaming in the modern tourism field.

查看原文本刊更多论文

旅游直播信息质量和信息源可信度对用户持续观看意愿的影响——精细似然模型的应用

摘要旅游直播已逐渐进入公众视野，成为娱乐和获取信息的重要渠道。然而，如何留住用户是旅游直播利益相关者关注的焦点。在阐述可能性模型的基础上，以社会和空间存在为中介，感知压力为调节因子，建立了信息质量、来源可信度和用户持续观看意愿之间的综合关系模型。本研究采用问卷调查和结构方程模型进行实证分析。数据显示，信息质量和来源可信度正影响旅游直播用户的持续观看意愿。社会和空间存在介导了信息质量和来源可信度对连续观看意图的影响。感知压力对信息质量对连续观看意图的影响具有负向调节作用。这些发现提供了理论和实践见解，可以促进直播在现代旅游领域的发展。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.