Barriers versus Benefits of Sustainable Practices: An Application to the Wine-Tourism Sector

Abstract

ABSTRACT This study aims to identify the barriers to the implementation of sustainable practices and the benefits achieved by wine-tourism companies implementing those practices. To do so, quantitative research was carried out, by applying a questionnaire to 103 companies operating in the wine-tourism sector in Portugal. The results reveal the barriers affecting the implementation of sustainable practices and that the implementation of sustainable practices is positively associated with gaining multiple benefits. Despite the barriers associated with elaborating sustainability policies and their subsequent implementation, wine-tourism companies make efforts to adopt various practices with a view to sustainable development.