Including the animal standpoint in critical public relations research

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2021-05-01 DOI:10.1177/2046147X211005368

N. Almiron, Laura Fernández

引用次数: 0

Abstract

In this paper we argue that adopting critical animal studies perspectives in critical public relations can not only be very fruitful, but that it is also a necessity if the aims of the latter are to be achieved. To this end, this text introduces the challenges and opportunities that the field of critical animal studies brings to critical public relations studies. First, a short explanation of what critical animal studies is and why it can contribute to critical public relations studies is provided. Then the main fields of research where this contribution can be most relevant are discussed, including ethics, discourse studies and political economy. The final aim of this theoretical paper is to expand research within the field of critical public relations by including a critical animal studies approach. Eventually, the authors suggest that embracing the animal standpoint in critical public relations is an essential step to furthering the study of power, hegemony, ideology, propaganda or social change and to accomplishing the emancipatory role of research.

查看原文本刊更多论文

将动物观点纳入批判性公共关系研究

在本文中，我们认为在批判性公共关系中采用批判性动物研究的视角不仅会非常富有成效，而且如果要实现后者的目标，这也是必要的。为此，本文介绍了批判性动物研究领域给批判性公共关系研究带来的挑战和机遇。首先，简要解释了什么是批判性动物研究，以及为什么它能为批判性公共关系研究做出贡献。然后讨论了这一贡献最相关的主要研究领域，包括伦理学、话语研究和政治经济学。这篇理论论文的最终目的是通过纳入批判性动物研究方法来扩大批判性公共关系领域的研究。最后，作者认为，在批判性公共关系中接受动物立场是进一步研究权力、霸权、意识形态、宣传或社会变革以及实现研究解放作用的重要一步。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.