Interfacing age: Diversity and (in)visibility in digital public service

IF 1.4 Q2 COMMUNICATION
Maria Sourbati, E. Loos
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引用次数: 17

Abstract

This article revisits the concepts of ‘diversity’ and ‘visibility’, from the perspective of age relations to consider how these key metrics in the assessment of social inclusion through media representation can be usefully applied to the analysis of digital public service interfaces. Against the backdrop of changes in the age composition of populations, and an expanding role of digital media in ‘digital by default’ public service provision age remains a neglected dimension of social inequality in media and communications research. This article investigates questions of diversity and social inclusion in old age drawing on a study of visual imagery in public sector websites in the United Kingdom. The analysis integrates insights from media, technology studies, communications policy and critical social gerontology. We identify three patterns in visual imagery: (1) stereotypical representations of group membership as homogenous in terms of age groups, sex, health status and ethnicity, with older adults typically represented as white, (un)healthy men or women; (2) new visibilities, of older adults as socially and culturally diverse groups; and (3) new approaches to inclusive digital service design where age becomes an invisible social demographic. We discuss implications for policy and research into diversity, digitalization and digital public service interfaces.
接口时代:数字公共服务的多样性和可见性
本文从年龄关系的角度重新审视了“多样性”和“可见性”的概念,以考虑如何将通过媒体表现评估社会包容性的这些关键指标有效地应用于数字公共服务界面的分析。在人口年龄构成变化的背景下,数字媒体在“默认数字”公共服务提供年龄中的作用不断扩大,这仍然是媒体和传播研究中被忽视的社会不平等问题。本文通过对英国公共部门网站视觉图像的研究,调查了老年人的多样性和社会包容问题。该分析综合了媒体、技术研究、传播政策和批判性社会老年学的见解。我们在视觉图像中确定了三种模式:(1)在年龄组、性别、健康状况和种族方面,对群体成员的刻板印象是同质的,老年人通常代表白人、(不)健康的男性或女性;(2) 老年人作为社会和文化多元化群体的新视野;以及(3)包容性数字服务设计的新方法,其中年龄成为一个无形的社会人口。我们讨论了对多样性、数字化和数字公共服务接口的政策和研究的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.00
自引率
0.00%
发文量
25
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