Google SEO score and accessibility rank on the American University Libraries’ websites: one comparative analysis

IF 2.1 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Discovery and Delivery Pub Date : 2022-10-27 DOI:10.1108/idd-08-2021-0088

Maryam Tavosi, N. Naghshineh

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引用次数: 1

Abstract

Purpose This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore, correlation analysis between these two done. Design/methodology/approach By opting for a webometric approach, the present study analyzed university library websites in the USA. The Lighthouse add-on for the Google Chrome browser has been used as a data collection tool, by writing and implementing a computer program in Bash language automatically (May 2020). Data analysis tools used were “Libre-Office-Calc”, “SPSS22” and “Excel”. Findings In all 81 university library websites in the USA, Google search engine optimization (SEO) scores have been observed the amount higher than 60 (Total Score = 100). The accessibility rank obtained lay between 0.56 and 1 (Total Score = 1). A weak correlation relationship between “SEO score” and “accessibility rank” (P-value = 0.02, Spearman Correlation Coefficient = 0.345) was observed. This weak relationship can be explained due to the impact of several components affecting Google’s SEO score, one of them being having a high “accessibility rank”. Practical implications Given the increasing automation of library processes, SEO tools can help libraries in achieving their digital marketing goals. Originality/value Accurate measurement of the Google SEO score and accessibility rank for the university library websites (in the USA) were obtained by Lighthouse add-on for Google Chrome browser. Moreover, data extraction by the implementation of one program computer without the direct observation of human resources is the innovation of this study.

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谷歌在美国大学图书馆网站上的SEO得分和可访问性排名:一个比较分析

本研究旨在从“谷歌SEO”和“无障碍”的角度对美国大学图书馆网站进行比较研究。并对两者进行了相关分析。设计/方法/方法本研究采用网络测量法分析了美国大学图书馆网站。谷歌Chrome浏览器的Lighthouse插件已被用作数据收集工具，通过使用Bash语言自动编写和实现计算机程序(2020年5月)。使用的数据分析工具为“lib - office - calc”、“SPSS22”和“Excel”。在美国所有81所大学图书馆网站中，有b谷歌个搜索引擎优化(SEO)得分高于60分(总分= 100)。获得的可达性等级在0.56 ~ 1之间(总分= 1)，“SEO得分”与“可达性等级”呈弱相关关系(p值= 0.02,Spearman相关系数= 0.345)。这种弱关系可以解释为影响b谷歌的SEO得分的几个组件的影响，其中一个是具有较高的“可访问性排名”。实际意义鉴于图书馆流程的日益自动化，SEO工具可以帮助图书馆实现其数字营销目标。独创性/价值准确测量谷歌搜索引擎优化得分和可访问性排名的大学图书馆网站(在美国)是由灯塔插件谷歌Chrome浏览器获得的。此外，在不直接观察人力资源的情况下，通过一台程序计算机实现数据提取是本研究的创新之处。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Discovery and Delivery INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.40

自引率

4.80%

发文量

期刊介绍： Information Discovery and Delivery covers information discovery and access for digital information researchers. This includes educators, knowledge professionals in education and cultural organisations, knowledge managers in media, health care and government, as well as librarians. The journal publishes research and practice which explores the digital information supply chain ie transport, flows, tracking, exchange and sharing, including within and between libraries. It is also interested in digital information capture, packaging and storage by ‘collectors’ of all kinds. Information is widely defined, including but not limited to: Records, Documents, Learning objects, Visual and sound files, Data and metadata and , User-generated content.