New Product Creativity Mediating the Relationship Between Organizational Bricolage and the Competitive Advantage of SMEs

IF 4.4 1区 管理学 Q2 BUSINESS
Hongyun Tian, Samuel Kofi Otchere, Courage Simon Kofi Dogbe, Winfred Okoe Addy, F. Hammond
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引用次数: 5

Abstract

It is well-documented in literature that one major challenge facing Small and Medium-sized Enterprises (SMEs) is resource constraints. This affects SMEs’ potential for innovation, as innovation is resource-intensive. To survive the competition, it is expedient that SMEs find more creative and innovative ways to operate. This present study sought to ascertain how SMEs could adopt a bricolage strategy to achieve a competitive advantage. The study also sought to determine the mediating role of new product creativity in this relationship, which formed a key contribution. Data was gathered from 334 SMEs using a simple random sampling technique. The data was analyzed using the covariance-based structural equation modelling (CB-SEM) approach in Amos (v.23). Various validity and reliability tests were run before testing the significance of the various hypotheses of the study. It was concluded that bricolage had a direct positive effect on SMEs’ competitive advantage. Bricolage further had a direct positive impact on new product creativity, whiles new product creativity had a direct positive effect on SMEs’ competitive advantage. It was also realized that creativity had a partial mediating effect on the relationship between bricolage and SMEs’ competitive advantage. Although this study did not directly assess the influence of the COVID-19 pandemic on business operations, the data for the study was gathered during the pandemic period, as such, the results of this present study could offer some practical clues on how firms could achieve competitive advantage during the outbreak of pandemics.
新产品创意在组织拼贴与中小企业竞争优势关系中的中介作用
文献充分证明,中小企业面临的一个主要挑战是资源限制。这影响了中小企业的创新潜力,因为创新是资源密集型的。为了在竞争中生存下来,中小企业找到更具创造性和创新性的经营方式是有利的。本研究旨在确定中小企业如何采取拼凑战略来获得竞争优势。该研究还试图确定新产品创造力在这种关系中的中介作用,这是一个关键贡献。使用简单的随机抽样技术从334家中小企业收集了数据。使用Amos(v.23)中基于协方差的结构方程建模(CB-SEM)方法对数据进行分析。在测试研究的各种假设的显著性之前,进行了各种有效性和可靠性测试。结果表明,小组装对中小企业的竞争优势有直接的正向影响。贿赂进一步对新产品创意产生了直接的正向影响,而新产品创意对中小企业的竞争优势产生了直接正向影响。研究还发现,创造力对小组装与中小企业竞争优势之间的关系具有部分中介作用。尽管这项研究没有直接评估新冠肺炎大流行对企业运营的影响,但该研究的数据是在大流行期间收集的,因此,本研究的结果可以为企业如何在大流行期间获得竞争优势提供一些实际线索。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
11.30
自引率
2.70%
发文量
33
审稿时长
12 weeks
期刊介绍: The Journal of Competitiveness, a scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín in collaboration with publishing partners, presents the findings of basic and applied economic research conducted by both domestic and international scholars in the English language. Focusing on economics, finance, and management, the Journal of Competitiveness is dedicated to publishing original scientific articles. Published four times a year in both print and electronic formats, the journal follows a rigorous peer-review process with each contribution reviewed by two independent reviewers. Only scientific articles are considered for publication, while other types of papers such as informative articles, editorial materials, corrections, abstracts, or résumés are not included.
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