Las editoriales independientes frente al problema de la distribución. Los casos de Eterna Cadencia y Santiago Arcos

Abstract

In this paper, we will consider editorial distribution from the point of view of independent publishing houses. These small and mid-range publishers face unique challenges when it comes to commercially distributing their book releases. Some publishers hire specialized distribution companies, while others take on this task themselves. Both methods present their own quirks, which we analyze in what follows. To this end, we will discuss the experiences of two independent publishers in Argentina, Eterna Cadencia and Santiago Arcos.