Collaboration, creativity and entrepreneurship in tourism: a case study of how design thinking created a cultural cluster in Dublin

Q3 Economics, Econometrics and Finance
P. Robbins, F. Devitt
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引用次数: 12

Abstract

Tourism accounts for 7.3% of national employment in Ireland and tourists with a craving for culture, the 'culturally curious', are a key market-segment. Following Ireland's economic collapse, the national tourism agency has evolved its role from funding tourism infrastructure to facilitating collaborative innovation. This paper presents the revelatory case study of Merrion Square, a tourism local innovation system (TLIS) of mainly cultural organisations who collaborated using design thinking, which incorporated ethnographic research, involving customers, tour operators, historians and artists to develop a portfolio of entrepreneurial and novel ideas for enhanced tourism experiences. The result was a series of successful new enterprises and the development of a sustained higher level of cooperation between the institutions. 85% of the institutions involved report increased visitor numbers as a consequence. This paper makes a valuable contribution by establishing design thinking's role in collaborative, multi-sectoral tourism service innovation and entrepreneurship.
旅游业的合作、创造力和创业精神:设计思维如何在都柏林创建文化集群的案例研究
旅游业占爱尔兰全国就业人数的7.3%,对文化有渴望的游客,即“文化好奇心”,是一个关键的细分市场。爱尔兰经济崩溃后,国家旅游局的角色从资助旅游基础设施转变为促进合作创新。本文介绍了梅里恩广场的启示性案例研究,梅里恩广场是一个旅游地方创新系统(TLIS),主要由文化组织组成,他们利用设计思维进行合作,其中包括民族志研究,涉及客户、旅游经营者、历史学家和艺术家,以开发一系列创业和新颖的想法,增强旅游体验。结果是一系列成功的新企业和机构之间持续发展的更高水平的合作。85%的相关机构报告称,游客数量因此增加。本文通过确立设计思维在协同、多部门旅游服务创新和创业中的作用,做出了宝贵的贡献。
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来源期刊
International Journal of Entrepreneurship and Innovation Management
International Journal of Entrepreneurship and Innovation Management Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.60
自引率
0.00%
发文量
21
期刊介绍: IJEIM provides a refereed and authoritative source of information and international forum in the field of entrepreneurship and innovation management and related topics. It offers an interface between entrepreneurship and innovation, as well as business corporate strategy and government economic policy. The journal is supported by the International Society for Professional Innovation Management (ISPIM). Topics covered include Corporate innovation restructuring Managing/leading fast-paced high-tech start-ups Intrapreneurship/corporate venturing International aspects of entrepreneurship Entrepreneurship in economic development New business incubators, networks, technology parks, etc Government policies Venture capital, government funds/grants Technological/organisational innovation Strategic cooperation among SMEs Case studies, lessons learnt Strategy development/implementation where high-tech/market risk Innovation, technopreneurship, licensing/franchising Marketing of innovations/by entrepreneurs Cross-cultural management.
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