{"title":"Collaboration, creativity and entrepreneurship in tourism: a case study of how design thinking created a cultural cluster in Dublin","authors":"P. Robbins, F. Devitt","doi":"10.1504/IJEIM.2017.10003792","DOIUrl":null,"url":null,"abstract":"Tourism accounts for 7.3% of national employment in Ireland and tourists with a craving for culture, the 'culturally curious', are a key market-segment. Following Ireland's economic collapse, the national tourism agency has evolved its role from funding tourism infrastructure to facilitating collaborative innovation. This paper presents the revelatory case study of Merrion Square, a tourism local innovation system (TLIS) of mainly cultural organisations who collaborated using design thinking, which incorporated ethnographic research, involving customers, tour operators, historians and artists to develop a portfolio of entrepreneurial and novel ideas for enhanced tourism experiences. The result was a series of successful new enterprises and the development of a sustained higher level of cooperation between the institutions. 85% of the institutions involved report increased visitor numbers as a consequence. This paper makes a valuable contribution by establishing design thinking's role in collaborative, multi-sectoral tourism service innovation and entrepreneurship.","PeriodicalId":52480,"journal":{"name":"International Journal of Entrepreneurship and Innovation Management","volume":"21 1","pages":"185-211"},"PeriodicalIF":0.0000,"publicationDate":"2017-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Entrepreneurship and Innovation Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJEIM.2017.10003792","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 12
Abstract
Tourism accounts for 7.3% of national employment in Ireland and tourists with a craving for culture, the 'culturally curious', are a key market-segment. Following Ireland's economic collapse, the national tourism agency has evolved its role from funding tourism infrastructure to facilitating collaborative innovation. This paper presents the revelatory case study of Merrion Square, a tourism local innovation system (TLIS) of mainly cultural organisations who collaborated using design thinking, which incorporated ethnographic research, involving customers, tour operators, historians and artists to develop a portfolio of entrepreneurial and novel ideas for enhanced tourism experiences. The result was a series of successful new enterprises and the development of a sustained higher level of cooperation between the institutions. 85% of the institutions involved report increased visitor numbers as a consequence. This paper makes a valuable contribution by establishing design thinking's role in collaborative, multi-sectoral tourism service innovation and entrepreneurship.
期刊介绍:
IJEIM provides a refereed and authoritative source of information and international forum in the field of entrepreneurship and innovation management and related topics. It offers an interface between entrepreneurship and innovation, as well as business corporate strategy and government economic policy. The journal is supported by the International Society for Professional Innovation Management (ISPIM). Topics covered include Corporate innovation restructuring Managing/leading fast-paced high-tech start-ups Intrapreneurship/corporate venturing International aspects of entrepreneurship Entrepreneurship in economic development New business incubators, networks, technology parks, etc Government policies Venture capital, government funds/grants Technological/organisational innovation Strategic cooperation among SMEs Case studies, lessons learnt Strategy development/implementation where high-tech/market risk Innovation, technopreneurship, licensing/franchising Marketing of innovations/by entrepreneurs Cross-cultural management.