Virtual communication adoption by educational leaders: moderating role of perceived risk and benefits

IF 2.4 Q3 COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS
Saurabh Gupta, Nidhi Mathur
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引用次数: 0

Abstract

PurposeThe objective of this study was to analyse the effects of major determinants on VCT adoption intention among higher educational leaders. Also, this study aims to investigate how perceived risk and perceived benefits influence the educational leaders, VCT actual use intention.Design/methodology/approachThe authors used the online survey method to collect the 440 responses through purposive sampling procedure. Structural equation modelling (SEM) technique and Multi Group Analysis procedure were used to test the proposed model and moderating effects.FindingsThe findings revealed that all the four determinants (PE, EE, SI and FC) based on UTAUT model have positive and significant effects on intention to use VCT. Besides this there is a significant and positive effect of intention to use VCT on actual usage of VCT by the educational leaders. The moderating effect of perceived risk and perceived benefits on actual usage of virtual communication also found significant.Research limitations/implicationsThis paper makes its contribution to the literature related to virtual communication technology adoption by including two moderator variables (perceived risk and benefits) that are expected to affect educational leaders' actual usage of VCT. The results can also help researchers and practitioners better understanding the factors that influence higher educational leaders to adopt VCT.Originality/valueThis study proposed a model incorporating the perceived risk and perceived benefits in the UTAUT model to predict the actual use of VCT. The study endeavours to investigate the moderating effects of perceived risk and perceived benefits between ITUVCT and AUVCT in Indian educational context.
教育领导者对虚拟沟通的采用:感知风险和收益的调节作用
目的本研究的目的是分析主要决定因素对高等教育领导者采用VCT意愿的影响。此外,本研究旨在调查感知风险和感知利益如何影响教育领导者的VCT实际使用意图。设计/方法/方法作者使用在线调查方法,通过有目的的抽样程序收集了440份回复。采用结构方程建模(SEM)技术和多组分析程序对所提出的模型和调节效果进行了测试。研究结果表明,基于UTAUT模型的所有四个决定因素(PE、EE、SI和FC)对使用VCT的意愿都有积极而显著的影响。除此之外,使用VCT的意图对教育领导者实际使用VCT也有显著而积极的影响。感知风险和感知收益对虚拟通信实际使用的调节作用也很显著。研究局限性/含义本文通过纳入两个调节变量(感知风险和收益),对与虚拟通信技术采用相关的文献做出了贡献,这两个变量预计会影响教育领导者对VCT的实际使用。研究结果还可以帮助研究人员和从业者更好地了解影响高等教育领导者采用VCT的因素。Originality/value本研究提出了一个模型,将感知风险和感知收益纳入UTAUT模型,以预测VCT的实际使用。本研究试图调查印度教育背景下ITUVCT和AUVCT之间感知风险和感知收益的调节作用。
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来源期刊
International Journal of Information and Learning Technology
International Journal of Information and Learning Technology COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS-
CiteScore
6.10
自引率
3.30%
发文量
33
期刊介绍: International Journal of Information and Learning Technology (IJILT) provides a forum for the sharing of the latest theories, applications, and services related to planning, developing, managing, using, and evaluating information technologies in administrative, academic, and library computing, as well as other educational technologies. Submissions can include research: -Illustrating and critiquing educational technologies -New uses of technology in education -Issue-or results-focused case studies detailing examples of technology applications in higher education -In-depth analyses of the latest theories, applications and services in the field The journal provides wide-ranging and independent coverage of the management, use and integration of information resources and learning technologies.
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