Use of hate speech and social evaluation of a politician’s image

Q2 Arts and Humanities
Marcelina Dobrowolska, Monika Obrębska
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Abstract

Abstract We investigated whether the use of hate speech by politicians impacts the social evaluation of their image, as measured by the semantic differential method developed by Cwalina et al. (2000). The participants (N = 105, Polish nationals) evaluated the profiles of three well-known Polish politicians from different parties – Krzysztof Bosak, Radosław Sikorski, and Włodzimierz Czarzasty – and a fictional politician named Jacek Wiśniewski. Participants made evaluations before and after reading hateful posts from each politician. The participants’ political views and their alignment with the electoral programs of the politicians being evaluated, as well as demographic variables such as gender and age were also measured. The results showed that hate speech adversely affected the politician’s image, as evaluated by the participants. As a consequence of the experimental manipulation, all of the politicians whose profiles were presented for evaluation were judged more negatively. In particular, the negative evaluations concerned the politicians’ competences (unqualified and provincial), their emotionality (excitable and aggressive), and their attitude towards other people (insincere and unfriendly). Detailed analyses also showed that: (a) respondents who sympathized with the views of specific politicians tended to evaluate them more positively, (b) hate speech was more harmful to the image of politicians judged by women than by men, and (c) there was a relationship between age and evaluations on several dimensions of the semantic differential.
仇恨言论的使用和对政治家形象的社会评价
摘要我们调查了政客使用仇恨言论是否会影响对其形象的社会评价,这是通过Cwalina等人开发的语义差异方法来衡量的。(2000)。参与者(N=105,波兰国民)评估了来自不同党派的三位著名波兰政治家——Krzysztof Bosak、Radosław Sikorski和Wł; odzimierz Czarzasty——以及一位名叫Jacek Wiśniewski的虚构政治家的简介。参与者在阅读每位政客的仇恨帖子前后进行了评估。参与者的政治观点及其与被评估政客的选举计划的一致性,以及性别和年龄等人口统计变量也被测量。结果显示,正如参与者所评估的那样,仇恨言论对政治家的形象产生了不利影响。由于实验性的操纵,所有提交个人资料进行评估的政客都受到了更负面的评价。特别是,负面评价涉及政客的能力(不合格和省级)、他们的情绪(易激动和好斗)以及他们对他人的态度(不真诚和不友好)。详细分析还表明:(a)同情特定政客观点的受访者倾向于更积极地评价他们,(b)仇恨言论对女性评判的政客形象的伤害比男性更大,(c)年龄和语义差异的几个维度上的评价之间存在关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Psychology of Language and Communication
Psychology of Language and Communication Arts and Humanities-Language and Linguistics
CiteScore
0.80
自引率
0.00%
发文量
11
审稿时长
14 weeks
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