The economic drivers of media clusters

IF 0.2 Q4 COMMUNICATION

International Journal of Media & Cultural Politics Pub Date : 2020-09-01 DOI:10.1386/MACP_00031_1

Marlen Komorowski, M. Fodor

引用次数: 2

Abstract

There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.

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媒体集群的经济驱动力

关于如何发展成功的媒体集群，文献中没有达成共识。利用研讨会和调查数据的见解，这项研究开发并测试了一个新的模型，解释了媒体活动在某些地方聚集的原因。该模型由四个经济驱动因素组成：城市化、本地化、集聚和感知经济。研究结果强调，由于成功条件的高度异质性，最好避免在媒体集群发展方面采取一刀切的政策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Media & Cultural Politics COMMUNICATION-

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The International Journal of Media and Cultural Politics (MCP) is a peer-reviewed journal aiming at analysing social and cultural communication processes with an interdisciplinary approach. MCP pays attention to contemporary issues striving to encourage academic responses to pressing world events, offering policy-oriented thinking. The content focus is critical, in-depth analysis and engaged research of the intersections of communication and media studies, sociology, politics, economics, and cultural studies with the aim of keeping academic analysis in dialogue with the practical world of communications, culture and politics. The journal publishes theoretical and empirical contributions from a wide and diverse community of researchers, and from any methodological and epistemological approach.