Selectively localized: Temporal and visual structure of smartphone screen activity across media environments

IF 3.1 1区 文学 Q1 COMMUNICATION
Daniel Muise, Yingdan Lu, Jennifer Pan, Byron Reeves
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引用次数: 2

Abstract

This study demonstrates how localization and homogenization can co-occur in different aspects of smartphone usage. Smartphones afford individualization of media behavior: users can begin, end, or switch between countless tasks anytime, but this individualization is shaped by shared environments such that smartphone usage may be similar among those who share such environments but contain differences, or localization, across environments or regions. Yet for all users, smartphone screen interactions are bounded and guided by nearly identical smartphone interfaces, suggesting that smartphone usage may be similar or homogenized across all individuals regardless of environment. We study homogenization and localization by comparing the temporal, visual, and experiential composition of screen activity among individuals in three dissimilar media environments—the United States, China, and Myanmar—using one week of screenshot data captured passively every 5 s by the novel Screenomics framework. We find that overall usage levels are consistently dissimilar across media environments, while metrics that depend more on moment-level decisions and user-interface design do not vary significantly across media environments. These results suggest that quantitative research on homogenization and localization should analyze behavior driven by user interfaces and by contextually determined parameters, respectively.
选择性定位:跨媒体环境的智能手机屏幕活动的时间和视觉结构
这项研究证明了本地化和同质化如何在智能手机使用的不同方面同时发生。智能手机提供了媒体行为的个性化:用户可以随时开始、结束或在无数任务之间切换,但这种个性化是由共享环境塑造的,例如,在共享这种环境的人之间,智能手机的使用可能是相似的,但在不同的环境或地区之间存在差异或本地化。然而,对于所有用户来说,智能手机屏幕交互都受到几乎相同的智能手机界面的限制和引导,这表明,无论环境如何,智能手机的使用可能在所有个人中都是相似或同质化的。我们通过比较三个不同媒体环境(美国、中国和缅甸)中个体的屏幕活动的时间、视觉和经验组成来研究同质化和本地化。我们使用了由新颖的屏幕组学框架每隔5秒被动捕获的一周屏幕截图数据。我们发现,在不同的媒体环境中,总体使用水平始终不同,而更多地依赖于瞬间级决策和用户界面设计的指标在不同的媒体环境中没有显著差异。这些结果表明,对同质化和本地化的定量研究应该分别分析由用户界面驱动的行为和由上下文决定的参数驱动的行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.40
自引率
16.30%
发文量
36
期刊介绍: Mobile Media & Communication is a peer-reviewed forum for international, interdisciplinary academic research on the dynamic field of mobile media and communication. Mobile Media & Communication draws on a wide and continually renewed range of disciplines, engaging broadly in the concept of mobility itself.
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