Mapping Emoji Usage Among Youth

IF 1.5 Q2 COMMUNICATION
Reena Shah, Ruchi Tewari
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引用次数: 9

Abstract

Emoji is now a popular inclusion in technology-mediated communication and a part of everyday expression of users. Yet, there is a dearth of scientifically designed research studies focussing on the human implications of the use of emojis. Limited systematic inquiry in this area is restricted to technical studies focussing on algorithm analysis of humongous quantitative data ignoring the people who are posting these emojis. Therefore, in the present study, an attempt is made to study the use of emojis from an individual’s behavioural perspective borrowing from the classic ‘contagion theory’ and the ‘information-signal theory’. A mixed research approach was adopted to study young university student’s emoji usage behaviour. Focus group discussion (FGD) was conducted on 11 participants with an average age of 22.5 years. The discussion was transcribed and thematic analysis was then conducted from which a survey instrument was developed which was administered to 250 university students. These survey data were then analysed using exploratory factor analysis. Results show that social media platforms, linguistic pattern, social relationships, emotional connect and level of formality and gender emerged as important factors that drive emoji usage. The findings of the study indicate the psychological implications and socio-behavioural impact of emoji usage which can be used for creating regulations and norms. What appears to be casual pictorial supplement of textual messages holds the power to be developed as a stand-alone language which could impact the usage of language-dependent communication.
绘制表情符号在年轻人中的使用情况
如今,表情符号在以技术为媒介的交流中很受欢迎,也是用户日常表达的一部分。然而,缺乏科学设计的研究来关注表情符号的使用对人类的影响。该领域有限的系统研究仅限于技术研究,侧重于对大量定量数据的算法分析,而忽略了发布这些表情符号的人。因此,在本研究中,我们借用经典的“传染理论”和“信息信号理论”,试图从个体的行为角度研究表情符号的使用。采用混合研究方法研究了年轻大学生的表情符号使用行为。对11名平均年龄22.5岁的参与者进行了焦点小组讨论。将讨论记录下来,然后进行专题分析,据此制定了一项调查工具,对250名大学生进行了调查。然后使用探索性因素分析对这些调查数据进行分析。结果显示,社交媒体平台、语言模式、社会关系、情感联系、正式程度和性别是推动表情符号使用的重要因素。研究结果表明,表情符号使用的心理影响和社会行为影响可用于制定法规和规范。作为文字信息的随意的图片补充,具有发展成为一种独立语言的力量,这可能会影响语言依赖交流的使用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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