The Affective Algorithms of Conspiracy TikTok

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2022-11-10 DOI:10.1080/08838151.2022.2140806

Justin Grandinetti, Jeffrey Bruinsma

引用次数: 2

Abstract

ABSTRACT The initial optimism about the embedded and everyday integration of social media has, over time, given way to pessimism via the acknowledgment of these platforms’ role in the spread of mis(dis)information and the erosion of democratic ideals. Inspired by emergent accounts of how users encounter, experience, and make sense of algorithms in their everyday lives, we offer an ethnographic investigation into Conspiracy TikTok, tracing the affective flows of mis(dis)information on the platform. Specifically, we highlight our observations on reverse engineering TikTok’s algorithm, the affective pull of conspiracy content, and the critical element of algorithmic personalization.

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阴谋TikTok的情感算法

摘要：随着时间的推移，最初对社交媒体嵌入和日常整合的乐观情绪已经被悲观情绪所取代，因为人们认识到这些平台在错误信息传播和民主理想侵蚀中的作用。受用户在日常生活中如何遇到、体验和理解算法的突发事件的启发，我们对阴谋TikTok进行了人种学调查，追踪了平台上错误信息的情感流。具体而言，我们强调了我们对TikTok算法的逆向工程、阴谋内容的情感吸引力以及算法个性化的关键元素的观察。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.