Assessing consumer empowerment and influencing factors in Central Bangka Regency: a multidimensional approach

M. F. Akbar, D. Valeriani, P. Wilujeng, Mustofa Tohari
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Abstract

The rapid development of trade technology in Indonesia exposes consumers to potential exploitation during purchasing. This study examines consumer empowerment in Central Bangka Regency using primary data from 88 respondents across four districts. The Consumer Empowerment Index (CEI) value of 38.53, classified as "understand," indicates a fundamental grasp of rights and obligations and reveals room for growth in consumer empowerment. The analysis shows higher empowerment during the purchase phase, with informed decision-making and support for local businesses. However, a weakness emerges in the post-purchase phase, as consumers are less likely to voice experiences or criticize unsatisfactory products, potentially impacting product quality and customer satisfaction. Regression analysis reveals that only years of schooling and age significantly influence the CEI, while the location of residence, gender, and income group do not have significant effects. The model's low R-squared value suggests potential refinement through additional variables or research. These findings provide valuable insights for the government and stakeholders to enhance Central Bangka Regency's consumer empowerment. Focusing on increasing consumer awareness and engagement in the post-purchase phase through targeted educational campaigns, consumer rights workshops, and accessible complaint channels is essential. However, it is crucial to recognize that observed associations do not imply causation and further research is required to establish causal relationships and explore other factors contributing to consumer empowerment.
评估中央邦加县的消费者赋权和影响因素:一种多维方法
印尼贸易技术的快速发展使消费者在购买过程中面临潜在的剥削。这项研究使用来自四个地区88名受访者的主要数据,调查了中央邦卡县的消费者赋权情况。消费者赋权指数(CEI)值为38.53,被归类为“理解”,表明对权利和义务的基本把握,并揭示了消费者赋权的增长空间。分析显示,在购买阶段,随着知情决策和对当地企业的支持,授权更高。然而,在购买后阶段出现了一个弱点,因为消费者不太可能说出体验或批评不令人满意的产品,这可能会影响产品质量和客户满意度。回归分析表明,只有受教育年限和年龄对CEI有显著影响,而居住地、性别和收入群体对CEI没有显著影响。该模型的低R平方值表明可能通过额外的变量或研究进行改进。这些发现为政府和利益相关者提供了宝贵的见解,以加强中央邦卡县的消费者赋权。通过有针对性的教育活动、消费者权利研讨会和可访问的投诉渠道,重点提高消费者在购买后阶段的意识和参与度至关重要。然而,至关重要的是要认识到,观察到的关联并不意味着因果关系,需要进一步的研究来建立因果关系,并探索有助于消费者赋权的其他因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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15
审稿时长
8 weeks
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