Come Dine with me! Exploring the Behavioural Involvement of Culinary Tourists in Zimbabwe

Q2 Social Sciences

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-15 DOI:10.46222/ajhtl.19770720.184

Edinah Tendani, Magdalena Petronella (Nellie) Swart, Cine van Zyl

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引用次数: 1

Abstract

Restaurants in Zimbabwe have various gastronomic opportunities as Zimbabwean cuisine as it is represented by different ethnic groups, presenting an array of traditional cuisine. At the same time, gastronomic tourism needs to be innovative to survive the harsh travel restrictions and economic downturn caused by the Coronavirus pandemic. As Zimbabwe’s culinary tourism is still in its infancy it will require a post-pandemic recovery strategy. As aspect of this is the attitudes of diners. Thus, the purpose of this study is an examination of the relationship between the Culinary Tourist Value Scorecard (CTVSC) and the behavioural involvement of culinary tourists after visiting Zimbabwean ethnic restaurants. A cross-sectional survey, using a seven-point Likert scale, was employed to generate the data from 500 culinary tourists through convenience sampling. The scores between CTVSC and Culinary Tourist Behavioural Involvement (CTBI) were statistically significant (r = .80, n = 500, p<.001). Thus, hospitality managers must monitor and improve their culinary products while also meeting the needs of first-time and returning diners. It is recommended that state-of-the-art ethnic cuisine menus and refined the service offerings are adopted.

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来和我一起吃饭吧!探索津巴布韦烹饪游客的行为参与

津巴布韦的餐馆有各种各样的美食机会，因为津巴布韦菜是由不同的民族代表的，呈现出一系列的传统美食。与此同时，美食旅游需要创新，才能在冠状病毒大流行造成的严格旅行限制和经济衰退中生存下来。由于津巴布韦的烹饪旅游仍处于起步阶段，因此需要制定大流行后的恢复战略。另一方面是食客的态度。因此，本研究的目的是检验烹饪旅游价值记分卡(CTVSC)与烹饪游客在访问津巴布韦民族餐馆后的行为参与之间的关系。采用7分李克特量表进行横断面调查，通过方便抽样，对500名美食游客进行数据生成。CTVSC与烹饪游客行为参与(CTBI)得分之间有统计学意义(r = 0.80, n = 500, p< 0.001)。因此，酒店经理必须监控和改进他们的烹饪产品，同时也要满足第一次和再次用餐者的需求。建议采用最先进的民族美食菜单和完善的服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.