Examining the characteristics and virtues associated with servant leadership in public relations

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2023-03-17 DOI:10.1177/2046147X231165225

Marlene S. Neill, Juan Meng

引用次数: 2

Abstract

Are servant leadership and ethics of care being practiced by public relations leaders? This study involved in-depth interviews with 32 public relations leaders working in a variety of organizational settings in the United States and provided insights from men and women, including people of color. We found evidence of an “other oriented approach” to leadership that involved prioritizing the needs and concerns of employees and a genuine concern for the wellbeing of others. The findings are consistent with characteristics associated with both servant leadership and ethics of care. The public relations leaders were able to provide specific examples of how these perspectives impacted their decision making and specific ways they demonstrate that they care about their employees. The leaders engaged in active listening, which allowed them to identify employee needs. They then had to access whether or not they could meet those needs, and at times that involved assisting employees in leaving the organization. Implications for theory and practice are included.

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考察公共关系中服务型领导的特点和优点

公共关系领导者是否在实践仆人式的领导和关怀道德？这项研究深入采访了在美国各种组织环境中工作的32位公共关系领导者，并提供了包括有色人种在内的男性和女性的见解。我们发现有证据表明，领导层采取了“以他人为导向的方法”，包括优先考虑员工的需求和担忧，并真正关心他人的福祉。研究结果与仆人领导和护理伦理的相关特征一致。公共关系领导者能够提供这些观点如何影响他们决策的具体例子，以及他们表现出关心员工的具体方式。领导积极倾听，这使他们能够确定员工的需求。然后，他们必须了解自己是否能够满足这些需求，有时还需要帮助员工离开组织。包括对理论和实践的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.