The impact of the digital economy on new business models: the emergence of outsourcing, e-commerce and app stores

Abstract

Today we are witnessing the rapid growth and development of new business models supported by digital technologies. They are transforming traditional industries and creating entirely new categories. The article discusses the impact of digitalisation on the creation and development of new business models – outsourcing, e-commerce and app stores. The article describes the main forms of e-commerce implementation, presents a diagram. The purpose of this work is to determine the impact of digitalisation on the emergence and evolution of new business models. To achieve this goal, the authors set the following tasks: the study of Russian and foreign literature on this subject, the selection, analysis, synthesis and formation of conclusions based on statistical data, and structuring of information using a flowchart. The methodological base includes both general scientific methods of scientific research – comparison, analysis, and special ones – the economic and statistical method. The authors examined examples of the impact of digital transformation on business, analyzed sales data in the Russian and German e-commerce markets and the use of technology in everyday life, and presented an e-commerce classification scheme.