Desire To Be a Social Media Influencer: Desire for Fame, Materialism, Perceived Deprivation and Preference for Immediate Gratification as Potential Determinants

Q1 Arts and Humanities

Media Watch Pub Date : 2022-07-28 DOI:10.1177/09760911221113449

R. Shabahang, M. Aruguete, Hyejin Shim, Fatemeh Ghazaei Koushali, Ágnes Zsila

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引用次数: 1

Abstract

Many young people have aspired to become social media influencers (SMIs) in today’s social media proliferated world. However, there has been little scientific literature about this widespread aspiration. This study introduces a robust and straightforward self-report scale measuring desire to be an SMI. Item and factor analyses supported the unidimensionality of the desire to be an SMI questionnaire. Reliability analysis, including inter-item correlation, corrected item-total correlation and Cronbach’s α, revealed good internal consistency. Subsequently, we investigated the psychological determinants and consequences of the desire to become an SMI. Results revealed that desire for fame, materialism, perceived deprivation, preference for immediate gratification to delayed gratification and confidence in one’s success as an SMI predicted desire to be an SMI. In addition, an elevated desire to be an SMI was linked to a tendency to place less value on education but not on careers in education (e.g., teaching). Our findings suggest that the aspiration to be an SMI may inspire ‘hope labour’, which may lead young people to devalue education.

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成为社交媒体影响者的欲望:对名声的渴望，物质主义，感知剥夺和对即时满足的偏好是潜在的决定因素

在社交媒体激增的今天，许多年轻人都渴望成为社交媒体的影响者。然而，关于这一普遍愿望的科学文献却很少。这项研究引入了一种稳健而直接的自我报告量表，用于衡量成为SMI的愿望。项目和因素分析支持了成为SMI问卷的愿望的单维度性。信度分析，包括项目间相关性、校正项目总相关性和Cronbachα，显示出良好的内部一致性。随后，我们调查了成为SMI的愿望的心理决定因素和后果。结果表明，对名声的渴望、物质主义、感知到的剥夺、对即时满足的偏好、对作为SMI的成功的信心预测了成为SMI的愿望。此外，成为SMI的愿望提高与对教育的重视程度降低而对教育职业（如教学）不重视的倾向有关。我们的研究结果表明，成为SMI的愿望可能会激发“希望劳动”，这可能会导致年轻人贬低教育价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Media Watch Arts and Humanities-Literature and Literary Theory

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期刊介绍： Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.