Why a culture of experimentation requires management transformation

Q4 Business, Management and Accounting

Strategy and Leadership Pub Date : 2020-05-11 DOI:10.1108/sl-04-2020-0048

S. Denning

引用次数: 3

Abstract

To create a culture of experimentation, Thomke says, firms need “a new model of leadership,” which cultivates curiosity, emphasizes data-informed decisions, experiments ethically, sets grand challenges and establishes systematic training and support for rapid experimentation [ ]the customer is the firm’s new boss “In an increasingly digital world,” as Mark Okerstrom, the CEO of Expedia Group told Thomke, “if you don’t do large-scale experimentation, in the long term – and in many industries the short term – you’re dead ” [ ]leadership and strategy have started shifting inexorably towards where front line workers and customers interact

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为什么实验文化需要管理变革

Thomke说，为了创造一种实验文化，公司需要“一种新的领导模式”，这种模式培养好奇心，强调基于数据的决策，合乎道德地进行实验，设定重大挑战，并为快速实验建立系统的培训和支持[]客户是公司的新老板“在一个日益数字化的世界里”，Expedia集团的首席执行官告诉Thomke，“如果你不进行大规模的实验，从长远来看——在许多行业，从短期来看——你就死定了”领导层和战略已经开始无情地向一线员工和客户互动的方向转变

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Strategy and Leadership Business, Management and Accounting-Strategy and Management

CiteScore

1.20

自引率

0.00%

发文量

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