Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media

IF 2.6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Ana-María Casado-Molina, C. Ramos, F. Cabrera
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引用次数: 0

Abstract

Various management models have been proposed for intangible business assets in this new digital era. However, these models do not contemplate the relationships of intangible assets in the business management, neither their impact between them. This work has two main objectives; first, to show the impact of the intangible assets that are expressed on digital media over the energy brands; and second, to prove the relationships between the emotions and experiences and the attitude of these audiences. In order to do so, a novel intangibles model is proposed, and applied over the energy sector of the IBEX35. In this scenario, we have determined that user’s experiences extracted from digital environments significantly have relationships one of the most important intangibles in its business, namely the emotion.
管理关系资本促进社交媒体中能源部门的可持续发展
在这个新的数字时代,人们提出了各种无形商业资产的管理模式。然而,这些模型没有考虑无形资产在企业管理中的关系,也没有考虑它们之间的影响。这项工作有两个主要目标;首先,展示数字媒体上表达的无形资产对能源品牌的影响;第二,证明这些观众的情感和经历与态度之间的关系。为了做到这一点,提出了一种新的无形资产模型,并将其应用于IBEX35的能源部门。在这种情况下,我们已经确定,从数字环境中提取的用户体验与业务中最重要的无形资产之一,即情感有着重要的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Tourism & Management Studies
Tourism & Management Studies HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.70
自引率
13.60%
发文量
16
审稿时长
24 weeks
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