Transmedia Tourism editorial

Abstract

This Editorial sketches out some initial contexts and parameters for the concept of transmedia tourism – the academic neologism which the articles in this Special Issue explore in greater detail. It is argued that transmedia tourism should be understood as a historical term whose emergence is intertwined with both theories of convergence culture (Jenkins 2006) and the experience economy (Pine and Gilmore 1998). The Editorial also reflects upon the methodologies used for exploring transmedia tourism throughout the Special Issue, offering reflections on and dismissals of objections to autoethnography as a way of studying how mediated spaces are  experienced from an anthropologicalperspective.