Typographic Cueing Facilitates Survey Completion on Smartphones in Older Adults

Brian Falcone, Christopher Antoun, E. Nichols, E. Olmsted-Hawala, Ivonne J. Figueroa, Alda G. Rivas, Shelley Feuer, Lin Wang
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Abstract

As more people use mobile devices to complete Web surveys, it is critical to verify that current Web survey design practices carry over to mobile Web. One such practice is to bold the question to draw attention to the start of each question and to italicize instructions to facilitate filtering of potentially unneeded information. We conducted a laboratory experiment to investigate whether the common Web survey design practice of utilizing typographic cues to indicate different categories of question text is beneficial for surveys designed for smartphones. Thirty participants completed a 5-question survey on an iPhone. Each participant was randomly assigned to one of the four designs: (1) bolded questions and italicized instructions, (2) bolded questions and plain instructions, (3) plain questions and italicized instructions, (4) plain questions and plain instructions. Survey performance was measured with survey completion time, difficulty rating, and preference. We found that italicizing the instructions led to shorter completion times, while bolded questions had no effect on performance. All designs were rated easy to use. The designs with bolded questions were preferred by 83% of the participants. We argue that italicized instructions assist in visual filtering by providing a cue to respondents that they may not need to read the instructions in detail but may scan or skim the instructions instead. Scanning or skimming leads to shorter completion time without detriment to accuracy because respondents can still acquire the relevant instructions.
排版提示有助于老年人在智能手机上完成调查
随着越来越多的人使用移动设备来完成Web调查,验证当前的Web调查设计实践是否适用于移动Web是至关重要的。其中一种做法是将问题加粗,以吸引人们注意每个问题的开头,并将说明斜体化,以方便过滤可能不需要的信息。我们进行了一项实验室实验,以调查使用排版提示来指示不同类别的问题文本的常见网络调查设计实践是否有利于为智能手机设计的调查。30名参与者在iPhone上完成了5个问题的调查。每个参与者被随机分配到四种设计中的一种:(1)加粗问题和斜体说明,(2)加粗问题和普通说明,(3)普通问题和斜体说明,(4)普通问题和普通说明。调查表现通过调查完成时间、难度等级和偏好来衡量。我们发现,把说明用斜体字表示可以缩短完成时间,而用斜体字表示的问题对成绩没有影响。所有的设计都被评为易于使用。83%的参与者更喜欢带有大胆问题的设计。我们认为,斜体指令有助于视觉过滤,为受访者提供了一个线索,他们可能不需要详细阅读指令,但可以浏览或略读指令。扫描或略读导致更短的完成时间,而不损害准确性,因为受访者仍然可以获得相关的指令。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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